Sutton Council relies on Government funding to use for social, environmental and local amenities. Due to a loss in funding, the council needed local support to cut back on spending to allow for a case to request further funding. To entice the local people an advertising campaign was required to captivate an audience. To do this the proposed idea of visualising signatures to ‘Make your mark’ was devised to create a personal and unique campaign that is easily relatable.
Back to Top